SHUR IQ Intelligence  ·  American Heart Association  ·  Board Review

The Attention Paradox,
and where to act on it.

A two-part intelligence brief for the AHA board: the gap, then where to act.

Prepared by Shur Agency  ·  February 2, 2026  ·  Confidential, for board review

The American Heart Association owns the science of heart health. It is largely absent from the places people now ask about it: social feeds, wearables, and AI chat. Part I is the diagnosis. Part II shows where to close the gap, starting with wearables.

Read Part I first for the diagnosis, then Part II for where to act. Each stands on its own.